Performance Marketer · Remote · GMT+5

I fix broken tracking, wasted ad spend & underperforming ads.

Turning ad accounts into predictable revenue engines — 6+ years running Google Ads, Meta Ads & conversion measurement for brands across the US, Canada, GCC & Pakistan.

See the results ↓ Download resume ↓
6+ yrsperformance marketing
5 marketsUS · Canada · UAE · KSA · PK
Solofull-stack ad operations
Ubada Naeem — Performance Marketer

Open to remote roles Available for freelance projects Replies within 24 hours

Career scorecard — pulled from live ad accounts

View receipts ↓
$1M+Ecommerce revenue driven across UAE + KSA Shopify stores
7.45XLifetime Google Ads ROAS — $84K spend → $623K revenue
22,000+Leads, sales & patient conversations generated
$700K+Ad spend managed across US, GCC & PK client accounts

Case Studies

Claims are cheap.
Here are the receipts.

Real numbers from live dashboards — Google Ads, Meta Ads Manager and Shopify. No projections, no vanity metrics.

1441 Fitness — Scaling a premium fitness equipment brand to $960K+ in online revenue

Aug 2023 — Present

Digital Marketing Manager (Remote) · Google Ads · Meta Ads · GA4/GTM · Shopify — sole owner of paid media across 3 stores in UAE & KSA

839% growthFlagship store scaled to $960K+ in Shopify-verified sales
7.45XGoogle Ads ROAS — $84K spend → $623K conversion value
5.68XMeta trackable ROAS + 4,500 WhatsApp sales conversations

The challenge

Ad spend was flowing, but performance was unprovable — conversion tracking was broken, Performance Max was optimizing on bad signals, and paid clicks were landing on dead pages. The account's data foundation needed a rebuild.

What I did

Rebuilt conversion tracking on native Customer Events, restructured PMax with clean signals & feeds, rebalanced budgets across Search and Shopping, and recovered paid traffic that was leaking to dead URLs.

The outcome

2.5+ years of consistent, profitable performance on an $8K+/month budget — with every dollar accounted for. WhatsApp-assisted sales mean true ROAS runs even higher than reported.

Shopify Analytics — flagship UAE store, all-time

Shopify analytics: AED 3.52M total sales, 839% growth, 2,972 orders, 388.7K sessions

Google Ads — Aug 2023 → present

Google Ads dashboard: AED 307K cost, 3.98K conversions, AED 2.29M conversion value, 745% ROAS

Meta Ads Manager — purchase performance

Meta Ads Manager: AED 183K spent, 5.68X purchase ROAS, 942 purchases, AED 1.04M conversion value, 4,541 messaging conversations

Screenshots from live accounts — dashboard figures in AED (1 USD ≈ 3.67 AED)

DiscoverMyBusiness (USA) — Managing paid media for US law firms & SMBs at agency scale

Oct 2023 — Jun 2025 · 20 months

Freelance PPC Manager · US Digital Marketing Agency · Google Ads · Meta Ads — end-to-end campaign management across multiple US client accounts, primarily law firms

$481K+US ad spend managed across client accounts
2,591+Qualified leads generated across active accounts
20 monthsSimultaneous multi-account management

The challenge

US law firm PPC sits in one of the most expensive auction environments in the world — $100–500+ CPLs are the norm. Multi-account agency work adds a second layer: keeping strategy, reporting and QA sharp across 5+ accounts at once, every month.

What I did

Owned Google & Meta Ads across accounts — campaign builds, ad copy testing, audience segmentation, funnel improvements and monthly client reporting. Built Zapier + Google Sheets reporting automations to scale reporting time without scaling hours.

The outcome

20 months of sustained multi-account management for a US agency, at US market rates — with 25% growth in qualified lead volume across accounts through keyword refinement, audience segmentation and funnel improvements.

US client account · Google Ads — Oct 2023 → May 2025

Google Ads dashboard: 13.9K clicks, 598 conversions, $60.74 cost per conversion, $36.3K cost

US client account · Google Ads — Oct 2023 → May 2025

Google Ads dashboard: 112K clicks, 4.9M impressions, 594 conversions, $86K cost

US client account · Google Ads — Oct 2023 → May 2025

Google Ads dashboard: 2.55M impressions, 47.5K clicks, 630 conversions, $188K cost

US client account · Google Ads — Oct 2023 → May 2025

Google Ads dashboard: 46.7K clicks, 3.21M impressions, 769 conversions, $93.8K cost

US client account · Google Ads — Oct 2023 → May 2025

Google Ads dashboard: 44K clicks, 570K impressions, $1.75 avg CPC, $76.9K cost

Screenshots from live US client accounts — all figures in USD

BMC Aesthetic Clinic (UAE) — Rebuilding Meta Ads for lead quality at scale

Freelance Engagement

Freelance Performance Marketer · Meta Ads strategy · account restructure · lead quality management · client reporting

4,600+Patient inquiries generated via Meta Ads
$11Average cost per patient conversation
$52K+Ad spend managed at $5.5–7K/month

The challenge

Aggressive budget scaling had tanked lead quality — the clinic was getting volume, but the wrong patients. Reporting couldn't show which service line was actually profitable.

What I did

Rebuilt the account into 6 service-line campaigns (dental, laser, dermatology & more), added qualifying lead forms, rebalanced budget toward high-intent services, and delivered reports the client could act on.

The outcome

A predictable flow of patient inquiries at a stable cost — with clean visibility into which departments drive the clinic's growth.

Meta Ads Manager — engagement period totals

Meta Ads Manager: AED 191K spent, 4,603 messaging conversations at AED 41.66 per conversation

Screenshot from live client account — figures in AED (1 USD ≈ 3.67 AED)

Luxury Auto Repair (Gargash Group, UAE) — 3 years of consistent lead generation for a high-value service

Q3 2020 — Q3 2023

Digital Marketing Specialist · Google Ads owner (Search & Display) — lead generation for a luxury car repair & service brand

7,190+Leads generated over 3 years on Google Ads
$6.85Cost per lead — luxury automotive niche
$49KAd spend managed across the engagement

The challenge

Luxury car owners are a narrow, high-value audience — generic automotive targeting burns budget on the wrong drivers. The client needed a steady flow of qualified repair leads at a cost that made every job profitable.

What I did

Built and ran Google Search & Display campaigns tightly focused on premium-vehicle intent keywords and audiences, with ongoing keyword refinement, bid management and negative-list hygiene to protect budget.

The outcome

Three years of sustained lead flow at a $6.85 cost per lead — proof of a system that stayed profitable long-term, not a one-quarter spike.

Google Ads — 3-year account view, Q3 2020 → Q3 2023

Google Ads dashboard: 7.19K conversions, AED 25.10 cost per conversion, AED 181K cost, 98.5K clicks, 3.47M impressions

Screenshot from live client account — figures in AED (1 USD ≈ 3.67 AED)

Interior Architecture Firm (Pakistan) — Full-funnel lead generation across Google & Meta

Oct 2022 — Jul 2023

Digital Marketing Specialist · Google Ads · Meta Ads — end-to-end paid lead generation for a residential & commercial interior architecture brand

199Qualified project inquiries via Google Search
1.6M+Reach + impressions across Meta campaigns
$2.8KCombined ad spend (Google + Meta), Jan–Jul 2023

The challenge

High-ticket interior architecture projects (residential kanal-plot homes, DHA properties, turn-key builds) have long buying cycles and small audiences. The client needed lead volume without diluting quality on cheap clicks.

What I did

Ran Google Search as the intent-capture engine, then layered a 10-campaign Meta system split by property type (1 Kanal, DHA plots, Grey Structure, Turn Key) — using WhatsApp messaging campaigns for direct inquiries and website-traffic campaigns for warmer audiences.

The outcome

Consistent inquiry flow at a low blended cost — with clean segmentation showing exactly which property type drove the strongest ROI.

Google Ads — Oct 2022 → Jul 2023

Google Ads dashboard: 199 conversions, Rs 2.27K cost per conversion, Rs 451K cost, 16.2K clicks, Rs 27.82 avg CPC

Meta Ads Manager — Jan → Jul 2023

Meta Ads Manager: 10 campaigns, 432K reach, 1.21M impressions, Rs 221K total spent, WhatsApp Messages and Website Traffic campaigns split by property type

Screenshots from live client account — figures in PKR

Five accounts across four industries and three currencies — one operating principle: every dollar of ad spend answers to the numbers.

Services

Three ways I help brands grow

For companies hiring remotely, and for founders who need their ad accounts fixed and scaled.

01

Paid Media Management

End-to-end ownership of Google & Meta ad accounts — strategy, builds, budgets, and optimization toward revenue, not vanity metrics.

  • Google Search, Shopping & Performance Max
  • Meta purchase & lead-gen campaigns
  • Budget pacing & ROAS management

02

Tracking & Measurement

If your data lies, your ads fail. I build measurement you can trust — the foundation everything else stands on.

  • GA4 & Google Tag Manager setup
  • Meta Conversion API & server-side events
  • Shopify conversion tracking migrations

03

Account Rescue & Audits

Spending money but can't see results? I diagnose what's broken — tracking, structure, signals or landing pages — and fix it.

  • Full-account diagnostic audits
  • PMax signal & feed troubleshooting
  • Wasted spend & budget leak analysis

About

Marketing that answers to the numbers

I'm Ubada — a performance marketer working remotely with brands across the US, Canada, GCC and Pakistan. For 6+ years I've done one thing: make paid advertising provably profitable.

Alongside my role at 1441 Fitness, I spent 20 months as a freelance PPC Manager at DiscoverMyBusiness (USA), running Google Ads for US law firms and SMBs — where speed, prioritization, and reporting discipline aren't optional. At 1441 Fitness I run the entire paid growth engine single-handedly: Google Ads, Meta Ads, analytics and three Shopify stores. When tracking breaks, I fix it. When ROAS dips, I find out why.

My edge isn't just running ads. It's diagnosing why accounts underperform — broken measurement, weak signals, wasted budget — and fixing the machine, not the symptoms. That full-stack ownership is exactly what remote-first teams need.

Platforms & Tools

Google AdsMeta AdsPerformance MaxGA4Google Tag ManagerMeta Conversion APIShopifySearch ConsoleMerchant Center

Capabilities

Conversion TrackingCROEcommerce StrategyLead GenerationSEO CoordinationClient ReportingMarketing Automation

Contact

Let's make your ad spend accountable

Hiring for a remote performance marketing role, or need someone to own and fix your ad accounts? I reply within 24 hours.

✓ Remote full-time roles ✓ Freelance projects ✓ Account audits
Email me Download resume LinkedIn

ubadanaeem@gmail.com