Performance Marketer · Remote · GMT+5

I fix broken tracking, wasted ad spend & underperforming ads.

I turn ad accounts into predictable revenue engines. For 6+ years I've run Google Ads, Meta Ads and conversion tracking for brands across the US, Canada, GCC and Pakistan.

See the results ↓ Download resume ↓

ubada@remote:~$ Open to remote roles

6+ yrs · 5 markets

Objections, answered

Sound familiar?

“I can't trust my tracking.”

↳ The proof

7.45X

I rebuilt the conversion tracking on native Customer Events. Google Ads now returns 7.45X ROAS ($84K spend → $623K conversion value), and it has stayed profitable for 2.5+ years.

“We get leads, just the wrong ones.”

↳ The proof

$11

I rebuilt an aesthetic clinic's Meta account into 6 service-line campaigns with qualifying lead forms. Result: 4,600+ patient inquiries at an average of $11 per conversation.

“It works for a quarter, then falls off.”

↳ The proof

7,190+

Three years of Google Ads leads for a luxury auto repair brand at $6.85 per lead. A system that stayed profitable, not a one-quarter spike.

Pulled from live ad accounts

Career scorecard

$1M+Ecommerce revenue driven across UAE + KSA Shopify stores
7.45XLifetime Google Ads ROAS — $84K spend → $623K revenue
22,000+Leads, sales & patient conversations generated
$700K+Ad spend managed across US, GCC & PK client accounts
6+ yrsperformance marketing
5 marketsUS · Canada · UAE · KSA · PK
Solofull-stack ad operations

Case Studies

Claims are cheap. Here are the receipts.

Real numbers from live dashboards — Google Ads, Meta Ads Manager and Shopify. No projections, no vanity metrics.

Case 01

Aug 2023 — Present

Fitness Equipment Brand (UAE & KSA) — Scaling a premium online store to $960K+ in revenue

Digital Marketing Manager (Remote) · Google Ads · Meta Ads · GA4/GTM · Shopify — sole owner of paid media across 3 stores in UAE & KSA

839% growthFlagship store scaled to $960K+ in Shopify-verified sales
7.45XGoogle Ads ROAS — $84K spend → $623K conversion value
5.68XMeta trackable ROAS + 4,500 WhatsApp sales conversations

The challenge

Ad spend was flowing, but performance was unprovable — conversion tracking was broken, Performance Max was optimizing on bad signals, and paid clicks were landing on dead pages. The account's data foundation needed a rebuild.

What I did

Rebuilt conversion tracking on native Customer Events, restructured PMax with clean signals & feeds, rebalanced budgets across Search and Shopping, and recovered paid traffic that was leaking to dead URLs.

The outcome

2.5+ years of consistent, profitable performance on an $8K+/month budget — with every dollar accounted for. WhatsApp-assisted sales mean true ROAS runs even higher than reported.

Shopify Analytics — flagship UAE store, all-time
Google Ads — Aug 2023 → present
Meta Ads Manager — purchase performance

Screenshots from live accounts — dashboard figures in AED (1 USD ≈ 3.67 AED)

Case 02

Oct 2023 — Jun 2025 · 20 months

US Digital Marketing Agency — Managing paid media for US law firms & SMBs at agency scale

Freelance PPC Manager · US Digital Marketing Agency · Google Ads · Meta Ads — end-to-end campaign management across multiple US client accounts, primarily law firms

$481K+US ad spend managed across client accounts
2,591+Qualified leads generated across active accounts
20 monthsSimultaneous multi-account management

The challenge

US law firm PPC sits in one of the most expensive auction environments in the world — $100–500+ CPLs are the norm. Multi-account agency work adds a second layer: keeping strategy, reporting and QA sharp across 5+ accounts at once, every month.

What I did

Owned Google & Meta Ads across accounts — campaign builds, ad copy testing, audience segmentation, funnel improvements and monthly client reporting. Built Zapier + Google Sheets reporting automations to scale reporting time without scaling hours.

The outcome

20 months of sustained multi-account management for a US agency, at US market rates — with 25% growth in qualified lead volume across accounts through keyword refinement, audience segmentation and funnel improvements.

US client account · Google Ads — Oct 2023 → May 2025
US client account · Google Ads — Oct 2023 → May 2025
US client account · Google Ads — Oct 2023 → May 2025
US client account · Google Ads — Oct 2023 → May 2025
US client account · Google Ads — Oct 2023 → May 2025

Screenshots from live US client accounts — all figures in USD

Case 03

Freelance Engagement

Aesthetic Clinic (UAE) — Rebuilding Meta Ads for lead quality at scale

Freelance Performance Marketer · Meta Ads strategy · account restructure · lead quality management · client reporting

4,600+Patient inquiries generated via Meta Ads
$11Average cost per patient conversation
$52K+Ad spend managed at $5.5–7K/month

The challenge

Aggressive budget scaling had tanked lead quality — the clinic was getting volume, but the wrong patients. Reporting couldn't show which service line was actually profitable.

What I did

Rebuilt the account into 6 service-line campaigns (dental, laser, dermatology & more), added qualifying lead forms, rebalanced budget toward high-intent services, and delivered reports the client could act on.

The outcome

A predictable flow of patient inquiries at a stable cost — with clean visibility into which departments drive the clinic's growth.

Meta Ads Manager — engagement period totals

Screenshot from live client account — figures in AED (1 USD ≈ 3.67 AED)

Case 04

Q3 2020 — Q3 2023

Luxury Auto Repair (UAE) — 3 years of consistent lead generation for a high-value service

Digital Marketing Specialist · Google Ads owner (Search & Display) — lead generation for a luxury car repair & service brand

7,190+Leads generated over 3 years on Google Ads
$6.85Cost per lead — luxury automotive niche
$49KAd spend managed across the engagement

The challenge

Luxury car owners are a narrow, high-value audience — generic automotive targeting burns budget on the wrong drivers. The client needed a steady flow of qualified repair leads at a cost that made every job profitable.

What I did

Built and ran Google Search & Display campaigns tightly focused on premium-vehicle intent keywords and audiences, with ongoing keyword refinement, bid management and negative-list hygiene to protect budget.

The outcome

Three years of sustained lead flow at a $6.85 cost per lead — proof of a system that stayed profitable long-term, not a one-quarter spike.

Google Ads — 3-year account view, Q3 2020 → Q3 2023

Screenshot from live client account — figures in AED (1 USD ≈ 3.67 AED)

Case 05

Oct 2022 — Jul 2023

Interior Architecture Firm (Pakistan) — Full-funnel lead generation across Google & Meta

Digital Marketing Specialist · Google Ads · Meta Ads — end-to-end paid lead generation for a residential & commercial interior architecture brand

199Qualified project inquiries via Google Search
1.6M+Reach + impressions across Meta campaigns
$2.8KCombined ad spend (Google + Meta), Jan–Jul 2023

The challenge

High-ticket interior architecture projects (residential kanal-plot homes, DHA properties, turn-key builds) have long buying cycles and small audiences. The client needed lead volume without diluting quality on cheap clicks.

What I did

Ran Google Search as the intent-capture engine, then layered a 10-campaign Meta system split by property type (1 Kanal, DHA plots, Grey Structure, Turn Key) — using WhatsApp messaging campaigns for direct inquiries and website-traffic campaigns for warmer audiences.

The outcome

Consistent inquiry flow at a low blended cost — with clean segmentation showing exactly which property type drove the strongest ROI.

Google Ads — Oct 2022 → Jul 2023
Meta Ads Manager — Jan → Jul 2023

Screenshots from live client account — figures in PKR

Five accounts across four industries and three currencies — one operating principle: every dollar of ad spend answers to the numbers.

Services

Three ways I help brands grow

For companies hiring remotely, and for founders who need their ad accounts fixed and scaled.

01

Paid Media Management

End-to-end ownership of Google & Meta ad accounts — strategy, builds, budgets, and optimization toward revenue, not vanity metrics.

  • Google Search, Shopping & Performance Max
  • Meta purchase & lead-gen campaigns
  • Budget pacing & ROAS management

02

Tracking & Measurement

If your data lies, your ads fail. I build measurement you can trust — the foundation everything else stands on.

  • GA4 & Google Tag Manager setup
  • Meta Conversion API & server-side events
  • Shopify conversion tracking migrations

03

Account Rescue & Audits

Spending money but can't see results? I diagnose what's broken — tracking, structure, signals or landing pages — and fix it.

  • Full-account diagnostic audits
  • PMax signal & feed troubleshooting
  • Wasted spend & budget leak analysis

About

Marketing that answers to the numbers

I'm Ubada — a performance marketer working remotely with brands across the US, Canada, GCC and Pakistan. For 6+ years I've done one thing: make paid advertising provably profitable.

Alongside my full-time role, I spent 20 months as a freelance PPC Manager at a US digital marketing agency, running Google Ads for US law firms and SMBs — where speed, prioritization, and reporting discipline aren't optional. In my full-time role at a fitness equipment brand I run the entire paid growth engine single-handedly: Google Ads, Meta Ads, analytics and three Shopify stores. When tracking breaks, I fix it. When ROAS dips, I find out why.

My edge isn't just running ads. It's diagnosing why accounts underperform — broken measurement, weak signals, wasted budget — and fixing the machine, not the symptoms. That full-stack ownership is exactly what remote-first teams need.

Platforms & Tools

Google AdsMeta AdsPerformance MaxGA4Google Tag ManagerMeta Conversion APIShopifySearch ConsoleMerchant Center

Capabilities

Conversion TrackingCROEcommerce StrategyLead GenerationSEO CoordinationClient ReportingMarketing Automation

FAQ

Quick answers

What are you open to?

Remote full-time roles, freelance projects and account audits.

Spending money but can't see results?

I diagnose what's broken — tracking, structure, signals or landing pages — and fix it.

Who have you worked with?

Brands across the US, Canada, GCC and Pakistan — ecommerce and service businesses, from a premium fitness equipment brand and US law firms to an aesthetic clinic, a luxury auto repair brand and an interior architecture firm.

Are the numbers real?

Yes — they come from live dashboards in Google Ads, Meta Ads Manager and Shopify. No projections, no vanity metrics. Each case study notes the currency of its screenshots.

How fast do you reply?

Within 24 hours. I work remotely on GMT+5.

Contact

Let's make your ad spend accountable

Hiring for a remote performance marketing role, or need someone to own and fix your ad accounts? I reply within 24 hours.

✓ Remote full-time roles ✓ Freelance projects ✓ Account audits
Email me Download resume LinkedIn

ubadanaeem@gmail.com

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